VERTICAL VIDEO

If there is one thing we have learned early on in our careers, it's that in order to survive and stay relevant you have to be willing to adapt and evolve as the industry shifts and changes. One significant shift that has happened since the rise in popularity of TikTok is the opportunity to tell stories in vertical frames. That would have been unfathomable 10 years ago. The platforms that are shaping these trends (TikTok, Instagram, YouTube) are pushing creatives to rethink how stories can be told and shared in new and innovative ways.